PawSano Joins Joybuy UK

On 1 September 2026, PawSano officially joined Joybuy UK.

It is a milestone we are very pleased to share. PawSano products are now available through Joybuy, giving cat owners another way to discover and purchase our plant-based cat litter.

For a young independent brand, getting a product onto a new retail platform is always a meaningful moment. It means reaching people who may not have come across PawSano before, while continuing to build the brand within the UK pet market.

A New Place to Find PawSano

PawSano was created in Manchester with a straightforward idea: cat litter is an everyday product, so it should be thoughtfully made and pleasant to live with.

Our plant-based tofu cat litter is made from pea fibre and designed around the practical needs of both cats and their owners. We have focused on the things that matter in everyday use, including low dust, easy handling and odour control, while choosing a plant-based material for the litter itself.

Until now, customers have primarily discovered PawSano through our own website, social media, recommendations and the wider cat community. Being available on Joybuy gives us another way to reach them.

Joybuy launched in the UK in 2026 as part of JD.com’s European retail business. PawSano is now listed within its Pets category, alongside products from across the pet care market.

For us, the important part is simple: PawSano is becoming easier to find.

From Manchester to More UK Homes

PawSano is still a growing brand, and much of what we have built so far has happened step by step.

We have listened to customers, worked with breeders and members of the cat community, taken PawSano to industry events and continued to learn from the experience of putting a new product into the hands of real cat owners.

Each of those experiences has helped us understand what people want from their cat litter and what they expect from a modern pet brand.

Joining Joybuy is a natural continuation of that progress.

We are not trying to be everywhere at once. We would rather grow carefully, make sure the product and customer experience remain at the level we expect, and build PawSano in a way that feels right for the brand.

Having another established place where people can discover PawSano is a useful part of that process.

And, of course, there is still plenty ahead.

We will continue working on PawSano, from improving the products we already make to exploring new ideas for everyday cat care. We will also continue meeting cat owners in person, listening to their experiences and building relationships within the pet community.

For now, though, we are simply happy to mark this particular step.

PawSano is now on Joybuy UK.

If you are discovering us there for the first time, welcome. And if you have already been part of PawSano's journey, thank you for helping us get here.

Discover PawSano on Joybuy UK.